CRITICAL SWOLE

APPAREL GRAPHIC | FLEX COMICS

Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
DESIGN BRIEF
The challenge here was to create a graphic that fused the worlds of weight training, Greek myth and role playing games. This epic quest was completed by illustrating an electrically-jacked Zeus, in all his bearded glory, shoulder pressing a massive dice plate out of the clouds of Mount Olympus.
Deliverables / 1 Tee
Art Direction / Mike Harpin      Design / Mike Harpin
Photos / @swoleinitiative   @the_mrs_marvel
Photo: @swoleinitiative
Photo: @swoleinitiative
Photo: @the_mrs_marvel
Photo: @the_mrs_marvel
Photo: @swoleinitiative
Photo: @swoleinitiative

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