Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
Listening to music and lifting heavy things goes hand in callused-hand. The challenge here was to create a weight lifting band tee for dragon lovers.
Deliverables / 1 Tee
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @swoleinitiative @the_mrs_marvel