Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
The request here was to throw a pair of three hundred pound dumbbells, and a demonic pumpkin King into a blender and hit the design button—all for the sake of Halloween.
Deliverables / 1 Tee
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @swoleinitiative