Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
Muscles, heavy metal and America. The challenge here was threefold—to create a graphic that celebrated the USA and weight lifting, and at the same time, resembled a classic heavy metal band tee.
Deliverables / 1 Tee
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @swoleinitiative @the_mrs_marvel