Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
Flex Comics reached out needing to rebrand their monthly tee subscription to align with a more fantasy slash role-playing game feel. And so, with the "Flex Guild" needing a logo belonging on a war-torn banner, the flexing dragon was created and paired with a custom type treatment. To support the new direction, the logo was also given a home on two tees, complete with battle scars.
Deliverables / Logo Design, 2 Tees
Art Direction / Mike Harpin Design / Mike Harpin