Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
Flex Comics reached out needing to rebrand their monthly tee subscription to have more of a fantasy slash role-playing game feel. The "Flex Guild" needed a logo that belonged on a horde of war-torn banners, and with that direction in mind, the flexing red dragon was created and paired with a custom type treatment. To support the new direction, the logo was also given a home on two tees, complete with battle scars.
Deliverables / Logo Design, 2 Tees
Art Direction / Mike Harpin Design / Mike Harpin