THE GUILD

LOGO + APPAREL GRAPHICS | FLEX COMICS

Flex Comics is a fitness brand that grabs gym culture by the collar of parody and Hulk-smashes it into the worlds of comics, cinema, tv, music and all things geek.
DESIGN BRIEF
Flex Comics reached out needing to rebrand their monthly tee subscription to have more of a fantasy slash role-playing game feel. The "Flex Guild" needed a logo that belonged on a horde of war-torn banners, and with that direction in mind, the flexing red dragon was created and paired with a custom type treatment. To support the new direction, the logo was also given a home on two tees, complete with battle scars.
Deliverables / Logo Design, 2 Tees
Art Direction / Mike Harpin      Design / Mike Harpin

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