DESIGN BRIEF
Fanatics reached out with an epic task. The challenge was a full tee shirt program of 18 graphics for the UFC. The goal of the series was to create a personalized look for each fighter that would celebrate their roots in the sport. The art direction would focus on classic boxing and martial arts but would also branch off to explore more modern variations.
Deliverables / 18 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @ryanloco
Photo: @ryanloco
Photo: @ryanloco
Photo: @ryanloco
