Adidas is the largest sportswear company in Europe, and the second largest in the world. Headquartered in Germany, they are a leader in athletic shoes, sports equipment, clothing, accessories, and licensed apparel.
Nebraska is among the most storied programs in college football history, and one of their most notorious stories is that of the "Blackshirts"—the moniker given to defensive starters who are awarded black practice jerseys. The directive of this series was to create two Blackshirts graphics, with a focus on the groups' skull and crossed bones logo, and then to create a 90's era helmet graphic followed up by a modern collegiate shield design.
Deliverables / 4 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @ryanloco