47 Brand is a premium sports lifestyle brand offering officially licensed headwear and apparel for sports fans.
DESIGN BRIEF
The challenge here was to create a '90s NFL throwback series. 47 Brand needed a single layout that could be customized for each legendary player. The retro aesthetic was achieved with a simplified illustration approach, custom lettering, era-specific helmet illustrations, and a heavy dose of team color and '90s brush strokes.
Deliverables / 9 Tees
Art Direction / Mike Harpin Design / Mike Harpin
