47 Brand is a premium sports lifestyle brand offering officially licensed headwear and apparel for sports fans.
The challenge here was to create a 90's NFL throwback series. 47 Brand needed a single layout that could be customized for each legendary player. The retro aesthetic was achieved with a simplified illustration approach, custom lettering, and a heavy dose of angular elements and team colors.
Deliverables / 9 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @47