Fanatics is an online retailer and a global leader in the worlds of licensed sportswear, fan gear, sports equipment and merchandise.
The Tiger and the Eagle had been circling each other in the UFC Lightweight division, and when it was finally official that McGregor and Khabib would be clashing in the octagon, Fanatics reached out and requested a pair of graphics. The challenge here was to create pieces that not only represented each man and his country, but also showcased the historic nature of the impending brawl.
Deliverables / 2 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @ryanloco