Fanatics is an online retailer and a global leader in the worlds of licensed sportswear, fan gear, sports merchandise and collectibles.
DESIGN BRIEF
When it was announced that Chuck Liddell and Tito Ortiz would be clashing again, Fanatics reached out with a two-graphic request. The goal was to visually celebrate the historic nature of these MMA Titans meeting for the third and final time. That design challenge was solved by taking cues from classic boxing and martial arts promotional designs.
Deliverables / 2 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @goldenboy @beardegidio @titoortiz1999
@goldenboy
@beardegidio @titoortiz1999
