Fanatics is an online retailer and a global leader in the worlds of licensed sportswear, fan gear, sports equipment and merchandise.
When it was announced in 2018, that Chuck Liddell and Tito Ortiz would be clashing again, Fanatics reached out and requested a pair of graphics. The goal was to visually celebrate the historic nature of these MMA Titans meeting for the third and final time. That design challenge was solved by taking cues from classic boxing and martial arts promotional designs.
Deliverables / 2 Tees
Art Direction / Mike Harpin Design / Mike Harpin
Photos / @goldenboy @beardegidio @titoortiz1999